Miraj S. Patel, the youngest-ever Chairman in AAHOA’s history, outlines his ambitious plans for the organization during an interview at the AAHOA North Central Hotel Owners Conference & Trade Show in Indianapolis, IN.

Industry Disruptors:

• Patel identifies OTAs and short-term rentals as major disruptors.

• Initiatives include partnering with startups like Bookit N Go, an AAHOA Silver Industry Partner, to offer lower commission rates.

• Advocates for leveling the playing field in local markets against short-term rentals.

New Technology:

• Discusses the impact of new technologies (e.g., UberEats, DoorDash, Google, Apple) on the hotel industry.

• Emphasizes the need for preparedness amidst rapid technological advancements.

COVID-19 Impact:

• Highlights missed opportunities during COVID-19 to reshape the industry’s business model.

• Urges proactive industry collaboration to improve financial outcomes.

Relationship with Brands:

• Stresses the importance of addressing brand dilution and enhancing brand value.

• Calls for increased collaboration between brands and owners to foster innovation.

Lowering Business Costs:

• Focuses on challenging brand purchasing mandates to reduce operational costs.

• Proposes waivers for cheaper alternatives that meet brand specifications.

Regulations:

• Advocates for education initiatives to empower members on government regulations.

• Aims to address regulatory challenges to benefit AAHOA members preemptively.

Miraj S. Patel’s tenure as AAHOA Chairman focuses on navigating industry disruptors, fostering innovation, reducing operational costs, and empowering members through regulatory education. His proactive approach aims to strengthen AAHOA’s role in supporting hotel owners amid evolving challenges and opportunities.

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