Chart Your Course
Sessions from AAHOACON24
AAHOA offers an extensive lineup of education sessions at AAHOACON designed to inspire, educate, and empower hospitality professionals nationwide. These curated sessions feature industry experts and thought leaders sharing invaluable insights, fostering meaningful discussions, and providing actionable takeaways to help you thrive in today's ever-changing industry. Take advantage of a Member Benefit, and gain free access to selected AAHOACON24 sessions on demand!
Independent Hoteliers: How to Get Financing 
Do you already own an independent hotel? Have you ever thought about it? This workshop at AAHOACON24 explored what it takes to be your own brand and be fully responsible and accountable for all facets of your business. This segment of the workshop dealt with how to get financing. No different than the chief executive or operating officer of any other company, you probably represent investors/shareholders. This workshop, using actual case studies, shows you what it takes to run your business by the same principles as any other successful corporate business leader.

This special event was planned by AAHOA’s Independent Hoteliers for AAHOA’s Independent Hoteliers. Learn from successful owners who have blazed a trail you can follow.
Independent Hoteliers: Operations
Do you already own an independent hotel? Have you ever thought about it? This workshop at AAHOACON24 explored what it takes to be your own brand and be fully responsible and accountable for all facets of your business. This segment of the workshop dealt with operations. No different than the chief executive or operating officer of any other company, you probably represent investors/shareholders. This workshop, using actual case studies, shows you what it takes to run your business by the same principles as any other successful corporate business leader. This special event was planned by AAHOA’s Independent Hoteliers for AAHOA’s Independent Hoteliers. Learn from successful owners who have blazed a trail you can follow.
Independent Hoteliers Opening Workshop: Having a CEO Mindset and Marketing/Sales Strategies
Do you already own an independent hotel? Have you ever thought about it? This workshop at AAHOACON24 explored what it takes to be your own brand and be fully responsible and accountable for all facets of your business. This segment dealt with having a CEO mindset and marketing/sales strategies. No different than the chief executive or operating officer of any other company, you probably represent investors/shareholders. This workshop, using actual case studies, shows you what it takes to run your business by the same principles as any other successful corporate business leader. This special event was planned by AAHOA’s Independent Hoteliers for AAHOA’s Independent Hoteliers. Learn from successful owners who have blazed a trail you can follow.

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Independent Hoteliers Workshop: Winning Through People and Culture
Do you already own an independent hotel? Have you ever thought about it? This workshop at AAHOACON24 explored what it takes to be your own brand and be fully responsible and accountable for all facets of your business. This segment of the workshop dealt with winning through people and culture. No different than the chief executive or operating officer of any other company, you probably represent investors/shareholders. This workshop, using actual case studies, shows you what it takes to run your business by the same principles as any other successful corporate business leader. This special event was planned by AAHOA’s Independent Hoteliers for AAHOA’s Independent Hoteliers. Learn from successful owners who have blazed a trail you can follow.
HerOwnership-sponsored Masterclass | Profit Pathways: Utilizing Your Profit and Loss Statement More Effectively
Most small business owners are entrepreneurs because they love the business, not the accounting and financial reporting. Especially hotel owners, who wear lots of hats, juggling roles of being the boss, marketer, and HR manager, all while handling day-to-day operations. This means that financial management tasks, like maintaining an up-to-date and insightful P&L statement, might not get the attention they require. Yet, your P&L is the single most important tool for assessing not just the overall health of your hotel but for diagnosing why you may not be getting the results you need. In this unique Masterclass at AAHOACON24, offered in collaboration with HerOwnership, attendees heard from owners just like you, who have taken on the challenge of elevating their financial acumen and are following more profitable pathways!
Be a Chargeback Champion: Advice and Strategies to Win Chargeback Disputes
Is the deck stacked against you? Yes. Can you win a chargeback dispute? Yes. This AAHOACON24 session explored winning chargeback disputes. In an era of digital transactions, understanding the realities and nuances of credit card chargebacks can give you a fighting chance!
HYPE Masterclass: Lessons That Leaders Have Learned
This session at AAHOACON24 sought to educate, empower, and nurture the next generation of young professionals in the hospitality industry.
Insuring Success: Tips from the Pros
In an industry like ours, where the unexpected can become the norm, this AAHOACON24 session offered essential information for adapting to the challenges of procuring hotel property insurance and mitigating its costs in a challenging market.
AAHOACON24 Hotel Turnaround Competition: Collegiate Championship Finals
The future of our industry is in great hands! This AAHOACON24 session featured the finalists of AAHOA’s inaugural Hotel Turnaround Competition Championship. Hear top student teams pitch to industry pros and the audience. Powered by Russell Partnership Technology and some of the most innovative University Hospitality programs in the country, AAHOA is proud to bring you this final round of an industry-first hotel turnaround simulation competition. Attendees helped choose the People’s Choice award.
Dodgeball is Dangerous: How to Avoid Drive-by Lawsuits and Other Legal Perils
This education session at AAHOACON24 explored trending types of lawsuits, including ADA and others, targeting the lodging industry by discussing real-life examples and case studies. More importantly, speakers focused on avoiding these and other legal pitfalls with the help of self-audits, best practices, and staff training.
Staying Power: The Value of Having Extended Stay Hotels in Your Porfolio
In this session at AAHOACON24, speakers discussed why extended-stay hotels have not only survived economic downturns but have thrived despite them. Learn why these unique types of hotels can yield higher profit margins and be a strategic business down-cycle hedge in any lodging portfolio.
Succession Planning: Wealth Management and the Risks of Not Having an Estate Plan
Family-operated hotel portfolios face distinct challenges. The emotion of relationships can cloud decision-making when it comes to reinvesting profits, balancing the interests and abilities of family members, and having a plan for the future while ensuring profitability today. These challenges necessitate a structured approach to both business management and family governance, incorporating clear communication, defined roles, and professionalized management practices. Hear from experts at this education session held at AAHOACON24 who can help you have the right kinds of conversations when they matter the most.
Rashmi Airan Shares the Six Global Truths of Dharma Leadership
In today’s evolving modern business and tech landscape, effective leadership has taken on a new dimension, emphasizing introspection and service to others. Dharma Leadership, the core of this transformation, champions conscious and courageous leadership, shifting the focus to personal leadership through intentional awareness, all of which is imperative in today’s ever-changing world of AI. Rashmi Airan, a celebrated motivational speaker, TedX presenter, and culture consultant, shared at AAHOACON24 the six global truths of Dharma Leadership, demonstrating how they collectively create intentional awareness, which leads to connection and culture. Rashmi’s own journey from a distinguished lawyer to a one-year prison sentence due to an ethical blindspot highlights the transformative power of Dharma Leadership, integrating human performance methodology and an unwavering mindset to foster growth and stability in diverse organizational contexts.
Industry  Partners
The following Industry Partners provide generous ongoing support to AAHOA and our membership. We sincerely appreciate our Industry Partners' contributions to the association and the industry.
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