Empowering Hotel Owners to Drive Profit, Not Just Revenue
The AAHOA Profit Strategy Certification, powered by Kalibri, helps owners and operators strengthen profitability by mastering the core drivers of hotel performance, from revenue mix to cost structure and asset value.
A first-of-its-kind training program designed specifically for AAHOA Members, this certification builds on Kalibri’s proven Commercial Strategy Certification, the industry’s standard for hotel profit leadership, now tailored for AAHOA’s ownership community.
Why It Matters
Today’s hotel success is measured by profit, not just revenue. This course equips AAHOA Members with the tools and thinking used by the most advanced commercial strategists in hospitality.
Learning Journey
Duration
Approximately nine hours of self-paced online modules
Format
Seven modules with video lessons, industry expert interviews, and assessments
Credential
AAHOA | Kalibri Certified Hotel Profit Strategist (valid for three years)
You Will Learn To:
Evaluate hotel performance through a profitability lens
Align sales, marketing, and revenue teams around profit goals
Interpret market and segment data to make strategic decisions
Identify commercial strategies that enhance asset value
Apply profit-focused forecasting and pricing techniques
Who Should Enroll?
Revenue Leaders and Profit Analysts
General Managers and Directors of Sales and Marketing
Hotel Owners and Asset Managers
Anyone Responsible for Hotel Commercial Performance
Certification Details
Assessment
Comprehensive online exam with an 80 percent passing score
Recognition
Joint AAHOA and Kalibri digital certificate and badge
Access
AAHOA Members only through a dedicated LMS login link
Cost
AAHOA-Member exclusive discount
Member Benefits
Immediate practical return through profit-driven strategies
Access to case studies and industry benchmarks
Exclusive discounts on Kalibri’s Hummingbird Commercial and Hummingbird Market tools
Priority access to AAHOA education and profit leadership events
Coming Soon!
In early 2026, the program will expand to include the Hotel Profit Analyst Certification, an entry-level version for emerging leaders and on-property teams.
Frequently Asked Questions
How do I enroll? Click “Enroll Now” and register on the AAHOA | Kalibri learning portal.
Do I need AAHOA Membership? Yes. This certification and its discounted pricing are available exclusively to AAHOA Members.
Can I earn CEUs or credits? Yes. The program qualifies for AAHOA continuing education credit toward Member development.
The following Industry Partners provide generous ongoing support to AAHOA and our membership. We sincerely appreciate our Industry Partners' contributions to the association and the industry.
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