Launched in 2022, the HerOwnership Conference & Retreat is dedicated to providing women in hospitality with the tools, knowledge, and connections they need to succeed in hotel ownership. It's created by women hoteliers, for women hoteliers, and it's all about building a stronger, more inclusive industry where women thrive.

Gain valuable knowledge from industry experts through insightful educational sessions, panels, workshops, and discussions.

Connect with a diverse community of women in hospitality – a supportive network that can open doors and inspire your journey. This year, we're hosting The Pink Party, Inspired by Barbie, Brought to You by HBO, on Thursday night. Dress to impress in your finest pink attire, channeling your inner Barbie while celebrating your unique HerOwnership journey.

Be inspired by the stories and experiences of successful women who have achieved their hotel ownership dreams, women who are starting their HerOwnership journeys, and industry executives and leaders who will share their leadership insights.

On Thursday, attend our personal branding masterclass , "Building Your Brand, Defining Your Success, Shaping Your Future: A Personal Branding Masterclass for Women Executives," which begins at 10:30 a.m. Then, on Friday, can elevate your professional presence and embrace confidence with a fresh new headshot at the DIRECTV HOSPITALITY and SHOWTIME® Photobooth! This year, DIRECTV HOSPITALITY and SHOWTIME® are offering attendees a complimentary headshot session that will capture your confidence, style, and personality.