12 Points Educational Webinar Series

Download the Updated Resources 

12 Points Resource Guide: An Educational Primer

12 Points Questionnaire

Point 1 Webinar video features AAHOA President & CEO Laura Lee Blake and Lifetime Member Dr. Jay Patel discussing termination rights and liquidated damages, a key provision in many franchise agreements.

TERMINATION RIGHTS AND LIQUIDATED DAMAGES

A best-practice approach to voluntary buyout or involuntary termination, liquidated damages, windows provisions, early termination, and Franchisee termination rights

AAHOA Treasurer Kamalesh (KP) Patel gives a quick summary of Point 1: Termination Rights and Liquidated Damages.

AAHOA President & CEO Laura Lee Blake and Lifetime Member Sandip Patel discuss the importance of Point 2 in the second 12 Points Webinar video.

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IMPACT, ENCROACHMENT, AND CROSS-BRAND PROTECTION

How to establish a fair and reasonable formula to protect a Franchisee’s assets

AAHOA President & CEO Laura Lee Blake gives a quick summary of Point 2: Impact, Encroachment, and Cross-Brand Protection

The Point 3 Educational Webinar covers minimum performance and quality guarantees. AAHOA Franchisee members are often required to sign long-term franchise agreements with many obligations and duties to comply with Franchisor standards. In the third webinar, AAHOA President & CEO Laura Lee Blake, Education & Professional Development Committee Member Pimal Patel, and Principal, Franchisee Advocacy Consulting Keith Miller explain why franchisors should also commit to maintaining a certain quality in the franchise system.

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MINIMUM PERFORMANCE AND QUALITY GUARANTEES

Minimum brand performance and quality guarantees from franchisors related to public image and reputation

AAHOA Past Chairman Neal Patel (2022-2023) gives a quick summary of Point 3: Minimum Performance and Quality Guarantees.

In the Point 4 video, AAHOA President & CEO Laura Lee Blake is joined by Lifetime Member Neil Patel and Franchisee Advocacy Consulting Principal Keith Miller to focus on quality assurance inspections and guest surveys.

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QUALITY ASSURANCE INSPECTIONS AND GUEST SURVEYS

Ensuring consistent, unbiased, and reasonable standards for quality assurance inspections and accuracy of QA reports

AAHOA Chairman Bharat Patel gives a quick summary of Point 4: Quality Assurance Inspections and Guest Surveys.

Point 5 of AAHOA's 12-part webinar series sheds light on mandated vendors, rebates and kickbacks, and increased costs of products and services, which ultimately, can raise prices for hotel guests.

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VENDOR EXCLUSIVITY, REBATES, AND AFFILIATED COMPANIES AS VENDORS

Ensure competitive pricing

AAHOA Treasurer Kamalesh (KP) Patel gives a quick summary of Point 5: Vendor Exclusivity, Rebates, and Affiliated Companies as Vendors.


Point 6 promotes full Franchisor disclosure and greater accountability concerning the expenditure of marketing, loyalty rewards program, and reservation fees collected from Franchisees. AAHOA President & CEO Laura Lee Blake sheds light on nine questions that can help Franchisees facilitate conversations with their Franchisors on various topics, including loyalty programs.

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FULL TRANSPARENCY OF FRANCHISEE-FUNDED PROGRAMS AND FEES

The disclosure and accountability for the expenditure of marketing, loyalty, and reservation fees

AAHOA President & CEO Laura Lee Blake gives a quick summary of Point 6: Full Transparency of Franchisee-Funded Programs and Fees.


The Point 7 webinar covers the importance for Franchisors to maintain and build relationships with Franchisees. It features AAHOA President & CEO Laura Lee Blake, Vice Chairman Bharat Patel, and Lifetime Member Akshat Patel discussing the importance of Point 7 and concerns that arise from the renewal process, amenity creep, marketing and advertising fees, and much more. Watch it today!

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MAINTAINING AND BUILDING RELATIONSHIPS

Establishing fruitful, long-term business relationships through recognition of value and effective communication

AAHOA Past Chairman Neal Patel (2022-2023) gives a quick summary of Point 7: Maintaining and Building Relationships.

Point 8 of the 12-part webinar series sheds light on the legal dispute process between Franchisees and Franchisors. In this webinar, AAHOA President & CEO Laura Lee Blake is joined by Vice Chairman Bharat Patel and Lifetime Member Neil Patel to discuss the importance of an independent and fair process to resolve disputes and the role negotiations play in minimizing litigations.

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DISPUTE RESOLUTION

Creating a commitment to establish an independent and fair process for the resolution of disputes related to agreements or relationships

AAHOA Chairman Bharat Patel gives a quick summary of Point 8: Dispute Resolution.

In this webinar, AAHOA President & CEO Laura Lee Blake is joined by Lifetime Member Pimal Patel to discuss why Point 9 is a key point to many Franchisees.

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VENUE AND CHOICE-OF-LAW CLAUSES

Any party pursuing claims in a court of law should do so in the county and state in which the subject facility is located

AAHOA Past Chairman Neal Patel (2022-2023) gives a quick summary of Point 9: Venue and Choice-of-Law Clauses.

In the Point 10 webinar, AAHOA President & CEO Laura Lee Blake, AAHOA Past Chair ChandraKant (CK) Patel (2010-2011), and AAHOA Past Chair Mike Patel (1998-1999) discuss fair and honest selling practices among franchisor salespersons and agents.

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FRANCHISE SALES ETHICS AND PRACTICES, PROPER DISCLOSURES

The mandate of fair and honest selling practices among Franchisor salespersons and agents

AAHOA Treasurer Kamalesh (KP) Patel gives a quick summary of Point 10: Franchise Sales Ethics and Practices, and Proper Disclosures.

Point 11, of the 12-part educational webinar series, is now available and addresses transferability. Transferability is a situation in which a Franchisee seeks to transfer its property to an unrelated third party. Point 11 recommends that the Franchisor should not delay it, withhold its consent, and impose conditions on the transfer in an unreasonable, arbitrary, or capricious manner. In this webinar, AAHOA President & CEO Laura Lee Blake, Central Midwest Regional Director Arti Patel, and Vice President of Education Ralph Thiergart take a closer look at the concept of transferability and the specific provisions of Point 11.

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TRANSFERABILITY

When it comes to transferability, parties should not delay or act unreasonably

AAHOA President & CEO Laura Lee Blake gives a quick summary of Point 11: Transferability.


The Point 12 webinar takes a deeper dive into the sale of the franchise system hotel brand(s). Point 12 states that if a Franchisor sells one or more of its various hotel brands to another entity, the Franchisor should promptly give notice of the sale to its existing Franchisees and pledge to work with them and the new Franchisor owner to ensure the transition is as smooth as possible. In this webinar, AAHOA President & CEO Laura Lee Blake and Northwest Regional Director Taran Patel weigh in on the importance of Point 12.

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SALE OF THE FRANCHISE SYSTEM HOTEL BRAND(S)

Giving notice of a sale to existing Franchisees and pledging to a smooth transition between existing and new Franchisor owners

AAHOA Chairman Bharat Patel gives a quick summary of Point 12: Sale of the Franchise System Hotel Brand.

A Deeper Dive on AAHOA's 12 Points

AAHOA's 12 Points Webinar Series brings you the information you need related to the 12 Points of Fair Franchising, which continue AAHOA's mission to support the long-term, mutually beneficial relationships between industry Franchisors and Franchisees.