Point 1 Webinar video features AAHOA President & CEO Laura Lee Blake and Lifetime
Member Dr. Jay Patel discussing termination rights and liquidated damages, a key provision in many
TERMINATION RIGHTS AND LIQUIDATED DAMAGES
A best-practice approach to voluntary buyout or involuntary termination,
liquidated damages, windows provisions, early termination, and Franchisee termination rights
AAHOA Treasurer Kamalesh (KP) Patel gives a quick summary of Point 1: Termination Rights
and Liquidated Damages.
AAHOA President & CEO Laura Lee Blake and Lifetime Member Sandip Patel discuss the
importance of Point 2 in the second 12 Points Webinar video.
IMPACT, ENCROACHMENT, AND CROSS-BRAND PROTECTION
How to establish a fair and reasonable formula to protect a Franchisee’s
AAHOA President & CEO Laura Lee Blake gives a quick summary of Point 2: Impact,
Encroachment, and Cross-Brand Protection
The Point 3 Educational Webinar covers minimum performance and quality guarantees. AAHOA
Franchisee members are often required to sign long-term franchise agreements with many obligations and
duties to comply with Franchisor standards. In the third webinar, AAHOA President & CEO Laura Lee
Blake, Education & Professional Development Committee Member Pimal Patel, and Principal, Franchisee
Advocacy Consulting Keith Miller explain why franchisors should also commit to maintaining a certain
quality in the franchise system.
MINIMUM PERFORMANCE AND QUALITY GUARANTEES
Minimum brand performance and quality guarantees from franchisors related
to public image and reputation
AAHOA Past Chairman Neal Patel (2022-2023) gives a quick summary of Point 3: Minimum
Performance and Quality Guarantees.
In the Point 4 video, AAHOA President & CEO Laura Lee Blake is joined by Lifetime
Member Neil Patel and Franchisee Advocacy Consulting Principal Keith Miller to focus on quality
assurance inspections and guest surveys.
QUALITY ASSURANCE INSPECTIONS AND GUEST SURVEYS
Ensuring consistent, unbiased, and reasonable standards for quality
assurance inspections and accuracy of QA reports
AAHOA Chairman Bharat Patel gives a quick summary of Point 4: Quality Assurance
Inspections and Guest Surveys.
Point 5 of AAHOA's 12-part webinar series sheds light on mandated vendors, rebates and
kickbacks, and increased costs of products and services, which ultimately, can raise prices for hotel
VENDOR EXCLUSIVITY, REBATES, AND AFFILIATED COMPANIES AS
Ensure competitive pricing
AAHOA Treasurer Kamalesh (KP) Patel gives a quick summary of Point 5: Vendor Exclusivity,
Rebates, and Affiliated Companies as Vendors.
Point 6 promotes full Franchisor disclosure and greater accountability concerning the
expenditure of marketing, loyalty rewards program, and reservation fees collected from Franchisees.
AAHOA President & CEO Laura Lee Blake sheds light on nine questions that can help Franchisees
facilitate conversations with their Franchisors on various topics, including loyalty programs.
FULL TRANSPARENCY OF FRANCHISEE-FUNDED PROGRAMS AND
The disclosure and accountability for the expenditure of marketing,
loyalty, and reservation fees
AAHOA President & CEO Laura Lee Blake gives a quick summary of Point 6: Full
Transparency of Franchisee-Funded Programs and Fees.
The Point 7 webinar covers the importance for Franchisors to maintain and build
relationships with Franchisees. It features AAHOA President & CEO Laura Lee Blake, Vice Chairman
Bharat Patel, and Lifetime Member Akshat Patel discussing the importance of Point 7 and concerns that
arise from the renewal process, amenity creep, marketing and advertising fees, and much more. Watch it
MAINTAINING AND BUILDING RELATIONSHIPS
Establishing fruitful, long-term business relationships through
recognition of value and effective communication
AAHOA Past Chairman Neal Patel (2022-2023) gives a quick summary of Point 7: Maintaining
and Building Relationships.
Point 8 of the 12-part webinar series sheds light on the legal dispute process between
Franchisees and Franchisors. In this webinar, AAHOA President & CEO Laura Lee Blake is joined by
Vice Chairman Bharat Patel and Lifetime Member Neil Patel to discuss the importance of an independent
and fair process to resolve disputes and the role negotiations play in minimizing litigations.
Creating a commitment to establish an independent and fair process for the
resolution of disputes related to agreements or relationships
AAHOA Chairman Bharat Patel gives a quick summary of Point 8: Dispute Resolution.
In this webinar, AAHOA President & CEO Laura Lee Blake is joined by Lifetime Member
Pimal Patel to discuss why Point 9 is a key point to many Franchisees.
VENUE AND CHOICE-OF-LAW CLAUSES
Any party pursuing claims in a court of law should do so in the county and
state in which the subject facility is located
AAHOA Past Chairman Neal Patel (2022-2023) gives a quick summary of Point 9: Venue and
In the Point 10 webinar, AAHOA President & CEO Laura Lee Blake, AAHOA Past Chair
ChandraKant (CK) Patel (2010-2011), and AAHOA Past Chair Mike Patel (1998-1999) discuss fair and honest
selling practices among franchisor salespersons and agents.
FRANCHISE SALES ETHICS AND PRACTICES, PROPER
The mandate of fair and honest selling practices among Franchisor
salespersons and agents
AAHOA Treasurer Kamalesh (KP) Patel gives a quick summary of Point 10: Franchise Sales
Ethics and Practices, and Proper Disclosures.
Point 11, of the 12-part educational webinar series, is now available and addresses
transferability. Transferability is a situation in which a Franchisee seeks to transfer its property to
an unrelated third party. Point 11 recommends that the Franchisor should not delay it, withhold its
consent, and impose conditions on the transfer in an unreasonable, arbitrary, or capricious manner. In
this webinar, AAHOA President & CEO Laura Lee Blake, Central Midwest Regional Director Arti Patel,
and Vice President of Education Ralph Thiergart take a closer look at the concept of transferability and
the specific provisions of Point 11.
When it comes to transferability, parties should not delay or act
AAHOA President & CEO Laura Lee Blake gives a quick summary of Point 11:
The Point 12 webinar takes a deeper dive into the sale of the franchise system hotel
brand(s). Point 12 states that if a Franchisor sells one or more of its various hotel brands to another
entity, the Franchisor should promptly give notice of the sale to its existing Franchisees and pledge to
work with them and the new Franchisor owner to ensure the transition is as smooth as possible. In this
webinar, AAHOA President & CEO Laura Lee Blake and Northwest Regional Director Taran Patel weigh in
on the importance of Point 12.
SALE OF THE FRANCHISE SYSTEM HOTEL BRAND(S)
Giving notice of a sale to existing Franchisees and pledging to a smooth
transition between existing and new Franchisor owners
AAHOA Chairman Bharat Patel gives a quick summary of Point 12: Sale of the Franchise
System Hotel Brand.
A Deeper Dive on
AAHOA's 12 Points
AAHOA's 12 Points Webinar Series brings you the information you need related to the12 Points of Fair Franchising, which continue AAHOA's mission to support the
long-term, mutually beneficial relationships between industry Franchisors and Franchisees.
The following Industry Partners provide generous ongoing support to AAHOA and our membership. We sincerely appreciate our Industry Partners' contributions to the association and the industry.
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