What Happened: The Hospitality Women's Innovation Council, comprising of hotel brand executives and innovators, including former AAHOA Women Hoteliers Director Eastern Division Lina Patel (2017-2023), found that only 20% of hotel professionals believe current technology stacks sufficiently support efficiency and guest care.

Key Findings:

• Insufficient Tech Stacks: Only 20% of hotel professionals believe current tech stacks (PMS, CRS, RMS, housekeeping, maintenance) are sufficient for efficiency and guest care.

• Need for Collaboration: 91% of respondents want better collaboration among technology companies for improved integrations.

• Integration Importance: 86% say better integration processes would encourage more tech investments.

Industry Insight:

• Collaboration is Key: Georgine Muntz, co-chair of the Hospitality Women’s Innovation Council and CEO of Visual Matrix, highlights collaboration among tech providers and hoteliers as crucial for better business results.

• Validation of Assumptions: The Council’s formation aimed at improving collaboration and standardized integrations, which the survey now validates.

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