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In partnership with the American Hotel & Lodging Educational Institute, the International Council on Hotel, Restaurant and Institutional Education, and STR, AAHOA is pleased to offer access and a discounted rate to earn the Certification in Hotel Industry Analytics (CHIA) certification.

The CHIA is the leading certification for industry professionals focused on analytics, which teaches you how to read, understand, and interpret statistical hotel data to help you strategically set rates and make business decisions.

Achieving this distinction will help you stand out among industry peers and could open the door for future career opportunities.


CHIA Certification Workshop

Stay tuned for more details
Who Is it For?

Obtained by over 20,000 industry professionals and academics, the CHIA certification is ideal for:

  • Hotel owners and operators
  • General managers
  • Revenue managers
  • Sales managers
  • Corporate staff
  • Hospitality students
What You’ll Accomplish
  • Understand the terminology, formulas and metrics used by the hotel and lodging industry.
  • Learn how to analyze various types of hotel and market-level data, and how to make data-driven decisions based upon that analysis.
  • Gain a thorough understanding of the benchmarking and performance reports that are used by the industry.
  • Graduates will receive a certificate and are eligible to use the CHIA designation on their email signatures, business cards, LinkedIn, and résumé.
CHIA Learning Tracks and Modules

The CHIA certification includes the following sections:

  • Hotel Industry Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Property-Level Benchmarking
  • Hotel Industry Performance Reports and Data

What Other AAHOA Members Say About the Program

“The CHIA is critical for hoteliers or those intersecting with hotel strategy to have in their repertoire. In a world where analytics is becoming so critically important, [CHIA] is a must-do rather than a ‘I have to make time to do that’ [certificate]. Data-driven decisions are at the core of innovation. I had been reading and using the STR reports for over a few decades. I had even taught data analytics within Purdue University. There are things that the CHIA covers that I never took the time to understand in the way I should have. It was also fulfilling to be in the review to walk through the tools that they supply, so you are able to bring them back to your team. Having had this course and certification, I know I bring a deeper value to the organizations that I serve.”


To maintain your CHIA status, you must recertify every five years