Empower Your Business Decisions with the CHIA Certification

In partnership with CoStar, AAHOA is pleased to offer access and a discounted rate to earn the Certification in Hotel Industry Analytics (CHIA) certification.
The CHIA is the leading certification for industry professionals focused on analytics, which teaches you how to read, understand, and interpret statistical hotel data to help you strategically set rates and make business decisions.
Achieving this distinction will help you stand out among industry peers and could open the door for future career opportunities.
New for 2024!
Certification in Hotel Industry Analytics (CHIA) - Online and Exam
Get INSTANT access (and an AAHOA discount!) to the CHIA:
  • Online Course
  • Exam
  • Certification

Upon completion, proudly add the CHIA designation to your profile, business card, and resume.

AAHOA Members receive an exclusive 20% discount!
Access the Exclusive Discount Code*
*Requires login to MyAAHOA to access.
Who Is it For?
Obtained by over 40,000 industry professionals and academics, the CHIA certification is ideal for:
  • Hotel owners and operators
  • General managers
  • Revenue managers
  • Sales managers
  • Corporate staff
  • Hospitality students
What You’ll Accomplish
  • Understand the terminology, formulas and metrics used by the hotel and lodging industry.
  • Learn how to analyze various types of hotel and market-level data, and how to make data-driven decisions based upon that analysis.
  • Gain a thorough understanding of the benchmarking and performance reports that are used by the industry.
  • Graduates will receive a certificate and are eligible to use the CHIA designation on their email signatures, business cards, LinkedIn, and résumé.
CHIA Learning Tracks and Modules
The CHIA certification includes the following sections:
  • Hotel Industry Analytical Foundations
  • Hotel Math Fundamentals, the metrics used by the Hotel Industry
  • Improving Property Performance using STAR Data (XLSTAR and CoStar)
  • Analyzing Industry Performance using STR Data and Reports
Elevate Your Learning Experience
CHIA Online Instructor-Led Workshops
Looking for a more comprehensive approach to earning your CHIA designation? As an AAHOA Member, you have the opportunity to attend instructor-led online CHIA workshops at a discounted rate. Normally priced at $495, you can now register for just $396.

Workshop Details

  • Format: Five two-hour sessions over five weeks
  • Convenient Times: Choose between 10 a.m. - 12 p.m. or 8 p.m. - 10 p.m. (US Central Time)
  • Certification: Complete the workshop and take the CHIA exam online to earn your certification

STR offers approximately six workshops annually, providing ample opportunities to participate. For more information and a list of scheduled workshops, visit here.

Don’t miss this chance to enhance your skills and advance your career with STR's comprehensive, instructor-led workshops. Register now and take advantage of this special discount!

Access the Exclusive Discount Code*
*Requires login to MyAAHOA to access.
What Other AAHOA Members Say About the Program
“The CHIA is critical for hoteliers or those intersecting with hotel strategy to have in their repertoire. In a world where analytics is becoming so critically important, [CHIA] is a must-do rather than a ‘I have to make time to do that’ [certificate]. Data-driven decisions are at the core of innovation. I had been reading and using the STR reports for over a few decades. I had even taught data analytics within Purdue University. There are things that the CHIA covers that I never took the time to understand in the way I should have. It was also fulfilling to be in the review to walk through the tools that they supply, so you are able to bring them back to your team. Having had this course and certification, I know I bring a deeper value to the organizations that I serve.”
To maintain your CHIA status, you must recertify every five years.
Industry Partners
The following Industry Partners provide generous ongoing support to AAHOA and our membership. We sincerely appreciate our Industry Partners' contributions to the association and the industry.
Industry Partner Industry Partner Industry Partner Industry Partner
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America’s hotel owners

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