In a strategic collaboration, Kalibri Labs and industry associations, including AAHOA, HFTP, and HSMAI, are set to launch the first commercial strategy certification program. The curriculum will provide practical tools and techniques to hotel operators looking to operate profitably in a marketplace with rising costs, emphasizing the importance of growing asset value as a measure of success and introducing the concept of profit contribution as a critical component in commercial decision-making. 

Traditional approaches to commercial techniques have typically focused on maximizing revenue. However, the commercial strategy certification program will underscore the added significance of growing asset value by focusing on profit contribution.

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