North Carolina AAHOA Members, we have heard from you that the outsourcing of highway logo sign management has caused notices of dramatic increases in the cost of advertising your hotel on these signs, leading up to the exit on which your hotel is located.

Despite letters and recommendations sent by many organizations and members like yourselves, the NCDOT declined to direct the organization overseeing the signs to increase their prices in a reasonable & phased manner that would allow you time to absorb the cost and make plans.

Such a burden, amid coping with inflation, labor, insurance and property tax costs, is very difficult to manage; which is whywe need your impactful voices to let your senators and representatives know that this issue negatively impacts small businesses like yours across the state.

Meeting with your senator and/or representative is the most effective way to get them thinking about our needs and issues. Now is the perfect time to schedule a meeting, as the state legislature has completed its work and adjourned for the year.

While sample language is available to use, personalizing the message and invitation will be much more impactful.

Thank you for participating in this advocacy initiative to restore fairness to advertising your small business on the highways of North Carolina.